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AI-powered narratives

Aaron Cooper October 20, 2023
Data-driven storyselling: From numbers to AI-powered narratives

A lot of customers have asked me, "What can we use AI for?" My reply is always to (politely) tell them they're asking the wrong question.

AI is a very popular hammer just desperate to find a nail.

The question should be, "What business problems do I need to solve?" Once the problem has been puzzled out, then maybe AI is part of the solution.

For what it's worth, I've heard a lot of bad ideas about how to use AI.

But one that does make sense in our world—that addresses a real challenge—is automated insights.

Our customers use LivePreso for a lot of data visualisation that's hyper-relevant to their customers, but that's not the "story". The insights and meaning drawn from the data are the story. But that can be time-consuming to produce for each end customer, and not every sales rep is great (or consistent or accurate) at doing it.

LivePreso can already automate insights to create a customer-centric narrative, but AI provides an opportunity to take the personalisation to a whole other level—saving even more time and producing even more relevant, engaging content: Storyselling at it's finest.

Time is your most precious asset, and every customer interaction matters, so the way you tell your story can make all the difference.

Imagine this: LivePreso customers have reported an astounding average of 3 days saved per week, per sales rep. If that statistic alone doesn't pique your interest, let's delve into how AI + LivePreso seamlessly combine data visualisation with AI-powered storytelling to unlock time savings, customer engagement and revenue growth for sales reps and account managers. Here's how LivePreso is revolutionising your sales approach:

 

1. Saving time with automation

LivePreso's user products were already a game-changer for sales reps and account managers. Now, AI-powered customer insights can level them up again. Everything, from customer-specific data visualisation to crafting the perfect supporting narrative, is automated for you. No more hours spent sifting through spreadsheets, copying-and-pasting from your BI tool, or struggling to create compelling presentations. LivePreso streamlines the entire process, giving you back valuable time to focus on what truly matters – building relationships and closing deals.

 

2. PresoBot: Extending personalisation to "unmanaged" customers

But LivePreso + AI doesn't stop there. Enter PresoBot, a groundbreaking product that extends the power of personalised, interactive content even to "unmanaged" customers. It's a game-changer for businesses with a long-tail customer base. PresoBot ensures that every customer, regardless of their size or interaction frequency, receives content tailored to their needs and preferences. This means more engagement, more upsell opportunities, and, ultimately, increased revenue.

 

3. Data-driven "Storyselling"

At its core, LivePreso is all about data-driven storytelling that engages customers on a personal level. It's not just about presenting facts and figures; it's about crafting a narrative that resonates with your audience. LivePreso + AI uses data to tell a personal story, one that highlights the benefits of your products or services in a way that's meaningful to each customer. 

This approach doesn't just engage customers; it also guides them towards the best product recommendations. It's "storyselling" at its finest, where the narrative you create leads to upsell opportunities and increased average revenue per account. It's about building relationships, not just making sales.

 

Elevate your sales with LivePreso

LivePreso is more than just a presentation tool – it's a game-changing platform that saves time, engages customers, and boosts revenue. By automating data visualisation and personalising narratives with AI, LivePreso empowers sales teams to become master storytellers. Whether you're managing a large account or reaching out to long-tail customers, LivePreso's data-driven storytelling approach will set you apart in a crowded marketplace. Elevate your sales game with LivePreso and start "storyselling" your way to success today.